PWH® is built upon a strong history of women leaders in the healthcare supply chain industry who continue to create a platform for progressive leadership and mentoring for the next generation.
Empowering Women to Lead and Succeed
Evolving an established brand can be challenging – especially when the evolution of the brand must be a logical leap for the consumer. The key is remaining authentic to your brand promise and keeping the core brand attributes relevant to current & new opportunities. Deana Ivey, Chief Marketing Officer for the Nashville Convention & Visitors Corporation, will share strategies, successes–and even a few pitfalls–that she has experienced along her journey embracing growth and driving change for one of the top booming cities in America: Nashville, Tennessee. She will also share real Music City examples of how embracing non-traditional partnerships can be disruptive, but ultimately help evolve brands and businesses. Join us for a behind-the-scenes presentation that will inspire attendees and provide insights that can be applied to our daily businesses.
Event is open to men and women, members and non-members.
Food and drinks will be provided.
About the Speaker:
Deana Ivey serves as Executive Vice President / Chief Marketing Officer for the Nashville Convention & Visitors Corporation and has been with the organization for 21 years. She oversees Marketing which includes, Advertising, Public Relations, Promotions, Research, Special Events, Strategic Partnerships, Creative Services, Digital Marketing, Convention Services, Membership and Visitor Services. Ivey has spent the last 15years branding Nashville as Music City to the world and has been an integral part of growing the city’s tourism into a $6 billion industry. Nashville has recently been named one of the top destinations in the world to visit by Lonely Planet, Travel & Leisure, Frommer’s and several additional media outlets.