I am Susan Kaiser, Public Relations Manager for Midmark, and I am excited to announce the official launch of a renewed PWH blog campaign entitled, Insights. This year I am happy to be the Vice-chair of the new Content/Blog Committee, and I have acquired six committee members who are extremely motivated and looking forward to creating some great content in 2016.
In support of the PWH marketing strategy, the mission of the blogs is to help support the themed content focus of the quarterly newsletter, educating our members on featured topics relating to mentoring, leadership, networking, trends and legislative updates. We will also integrate other interesting content and current news into our blog plan that will be beneficial for business professionals within our industry.
Our goal is to create blogs consistent with the topics of our webinars based on the interaction of the participants or interviews with the speakers. In addition, we will speak with board members and other PWH members about select topics throughout the year who are passionate about sharing their knowledge and experiences.
The committee members who will be interviewing and creating the content are Enid Oquendo of Seneca Medical; Gina Andoloro of Covidien; Jennifer Bates and Tamara Taylor of McKesson; Kristy Spairana of B. Braun; Patty Cisco of Marketing Essentials, LLC and myself. We will also accept blog requests and write about topics that members deem valuable. No matter where you are in your career path, we want to help you learn and grow.
We look forward to engaging with you this year, learning from each other and helping empower women to lead and succeed.